NANO Mania Hits India With Viral Advertising

'Nano' - The dream project of India has finally made it on the launching board with a gala release in Mumbai on 23rd March. The bookings will now start shortly and the initial 100,000 lucky consumers (Chosen by a draw of lots) will be secured against any future rise in input prices and will be delivered their dream machine at the price quoted on the launch date.

Tata Nano was a vision that Ratan Tata carried out till the execution stage despite all the road blocks like the dead lock over Singur project. He is a true visionary leader of India Inc. and has made India proud with the Launch of Tata Nano.

We are yet to see if Tata Nano lives up to all the hype and free marketing that it has able to attract with this launch. This surely has to be one unique campaign even in the history of new product campaigns, it was marketing NANO style by the Tata Group.

Best example of Viral Advertising.

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Skiing Destinations in India

..............Skiing Is Fun (Click on the image for more information)............
This being the season of snow, everybody wants to indulge in something that is related to snow before it melts away. Well there are is a lot of activities that one can do; throw snowballs at each other, make snowman, roll in snow, eat it. But some people like to believe that they have crossed the age where they could enjoy all this, me being one of them. For us all, there is one of the most exhilarating adventure sport in the cupboard, Skiing.

There are not many destinations in India where you could enjoy a good skiing stint. But the few that are there, are among the best in the world. Here are few of them

1 . Auli
Auli is probably the most liked skiing resort by both Indian and foreign tourists. It is situated in the Chamoli district in the state of Uttaranchal. Starting from the month of November till the end of February, Auli is nothing but a white silken sheet of snow and a paradise for skiing. This is the best time to visit Auli if you are interested in Skiing. The different types of slopes are perfect for beginners as well as professionals. Auli is also the venue for an international skiing competition that attracts skiers from all parts of the world.

2 . Gulmarg
The facilities provided in Gulmarg are among the best in the world. Gulmarg is the highest gondola lift served resort in the world. Gulmarg was also the destination for first winter games and since then it the games has increased in status and following. Once you are on the top, the view of the surroundings will leave you breathless. You also get to see Nanga Parbat from the top of Apherwat mountain. Heli skiing too is an option here. Personal advice : try it only if you are an expert and if you are an expert, don't miss it.

3 . Manali
Though not as famous as the earlier two, or as developed, Manali is fun for sure. Skiing places around Manali are Deo Tibba, Hanuman Tibba, Chanderkhani Pass and Rohtang Pass. You will find skiing possible in Rohtang Pass even during summers. Don't expect much facilities here

4 . Narkanda
Situated just 60 Km from Shimla, Narkanda is a good bet for skiing. It has one of the oldest skiing resort in India that still operates providing quality service to tourists.

To Himalayas In Winters

It is absurd even to think that going to Himalayas during Winters is sane. However, there is no greater adventure either. There are many people who wait for the extreme weather to visit the highest lands in the world. This is surely adventures, but highly hazardous as well. There are number of precautions one should take before setting out to the mighty Himalayas in Winters. And none of them are to be ignored as slight carelessness could be life threatning.

Here are the Precautions that one should Keep in Mind before engaging in the greatest adventure possible.

1 . Make sure the woolen clothes that you carry along are good enough to withstand temperatures as low as -50 C.

2 . Keep Handy all the necessary medications and first aid equipments. You cannot ignore even a minor medical condition like stomach ache or small scratches.

3. . Trekking through the snow covered slopes at high altitudes with nothing above you except blue skies is unmatched feeling. This also leaves you uncovered to direct sun rays along with extreme cold. So carry along sun creams, hats and shades to avoid sun burns

4 . If you are driving your own vehicle, carry extra tyre tubes and other necessary wires and equipments. The next mechanic could be some kilometers away (around 100 may be).

5 . Always keep few days in reserve for your return. You never know when the road gets blocked and you are stuck in the middle of nowhere.

6 . Tinned food is the best option if you by chance get stuck somewhere. It might take days for clearing of the road.

7 . Last but not the least, always keep on informing somebody about your location.

Tips For Beach Safety

Going to beach with family and friends is surely a time to be enjoyed in way that the memories stay etched in your mind for the rest of your life. Clear Sunny day, low tide, and ample of space to run around on the beach; these are few things that will ensure that the setting is perfect. However there are few things that we should not forget in between all the fun and frolic. This might not sound too good but its fact that beaches are very unsafe if full care is not taken. Ocean, no matter how calm it looks, its power and unpredictability should never be underestimated. 

Following are few tips that you should always remember when you are on the beach.

1 . Always be aware of the Ocean conditions. Never judge for yourself. Ask a lifeguard as they are professionally trained to identify any hazards.

2. Do not swim where rip currents are present, especially if you are not a trained swimmer. And if you are caught in one, try to swim parallel to the shore until the pull stops. Then swim back to the shore. If you are not able to make it to the beach, alert the people around and the lifeguard by treading water and wave.

3. Never stand showing your back to the ocean when you are standing on the edge. You never know when a tide gets formed behind your back and sweeps you away.

4. It is highly highly recommended that you learn swimming before entering the waters. And even if you know swimming, make sure that some is around you when you are swimming.

5. Alcohol is a strict no no. Never drink and swim. Alcohol impairs your judgement making, coordination and balance. It also reduces your ability to stay warm.

6. Always wear bright coloured clothes when swimming. In case of emergency, people on the beach should be able to notice you even from a distance.

Keep these in mind and other instructions that you are told by the life guards. Uncertainty is synonymous with ocean, so take precautions.

Skiing In Gulmarg

It is that time of the year again when most adventure are planing a trip to the magnificent Gulmarg. This is no doubt the best place in India to indulge in skiing. I went there two years in a row this time of the year. Sadly, I might not be able to make it there this time. But I plan to relive the moments of my last trip to Gulmarg. 

Under the silken sheet of snow covering everything you can see as far as possible, Gulmarg is beautiful. And the moment you stand on the tip of a slope and look downwards, the adrenaline starts running to your head. Gulmarg is located at a distance of 50 km from Srinagar and is situated at an altitude of 2730 mt. It is in the Beginning of December that snow also makes appearance. The number of foreign tourists is simply mind boggling. I have not been to many skiing resorts but I certainly think that the facilities that are provided here should be as good as any where else in the world and that is what attracts so many international tourists to this small and beautiful town. 

Regular use of Snow beating machines make the slopes absolutely perfect for slopping. I'm absolutely novice in skiing; well I was when I started going to Gulmarg, but I was absolutely comfortable and perfected the art of skiing in very little time. The instructors here are qualified and were simply outstanding in making you get acquainted to this beautiful sport of beautiful hills. Of course, watching professional skiers in action helps you a lot and there are tons of them here. Gulmarg, from even before independence has been a destination for international ski championships and they continue till today. 

For starters and for kids, it is advised that you start with less steeper slopes. Get used to the conditions and the sport itself before you try to go higher towards the top. Believe me, it is worth getting perfect and only then moving up. Beacause a perfect run down the slope from higher spots is an experience that is unmatched and unmatchable. 

And for the information, Gulmarg is the world's highest lift served ski resort in the world. The gondola lift takes you up to Apharwat peak which is the base for heli-skiing. Gulmarg is the only ski resort in India where heli skiing is possible. 

Though it is quite close to Srinagar, there is no need to look for an accommodation in Srinagar. There are ample guest houses in Gulmarg. However, once the season starts, they get filled up at the rate of knox. You can drive down to Gulmarg from Srinagar or take a taxi or a bus. The frequency of buses is quite good.

Adventure Motorbiking Tips

Though motorbike adventure travel has been a real hit in most parts of the world, India has not yet taken to this form of adrenaline rush. And I really don't know why it has not being promoted to the extent it should be. There are some places where major steps have been taken in this direction, but on an overall India level, the infrastructure for motorbike adventure is almost nil.

Even if there are no planned tours, there are many people who are a mix of motorbike and travel enthusiast, who just pack their bags one morning and leave for another exotic location with their two wheeled buddies. And this is that time of the year most of them have been waiting for. The start of winter season is the best time to hit those long and straight roads, sometimes leading to nowhere.

As interesting and breathtaking the whole experience is, it requires equally strong precautions and planning.

Here is a guide that tells you about the things that you should keep in mind before setting out on the journey and things to take care of when in between the journey.

1. The two wheeler is your lifeline through out this trip. So make sure it is in a perfect condition. Get it serviced and replace parts that are about to jump off the bike.

2. Keep with you necessary spare parts like clutch and accelerator wire, regulatory spark plug, additional tyre tubes in puncture kit.

3. Carry with you full camping gear. You never know when your bike falls for a picturesque but completely desolated spot, fakes a break down, and refuses to budge an inch.

4. Always use a branded and ISI approved helmet. Please no cheap trick in this aspect. There is no police to deceive. Just you and your safety. Use a non tinted visor for better, brighter and dust free viewing.

5. A good and comfortable pair of gloves to save your hands from blisters and to give you a better grip on the handle. A biking jacket also goes a long way in protecting you from bad weather and decreasing the fatigue.

6. No way are a route map or a GPS navigator are to be left behind. Cox' way is what you may loose if you don't have them. They will help you with alternative routes if the main one is blocked.

7. This is the last but the most important tip. Get your blood group verified and carry the information with you. You never know when emergency asks you for a lift.