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Sunday, July 26, 2009

Hyundai i30 ~ What's In a Name?

What's In a Name?


I'd say: A Brand Name is what makes or breaks it when it comes to the launch of any New Product. It is the 'X' Factor. The product in question here is the soon to be launched Hyundai i30 car in India.

Close on the heels of the immense success of Hyundai i10 and Hyundai i20 in India, the Hyundai i30 is sure to be better and more promising than its earlier siblings. Hyundai Motor India Limited (HMIL) has rarely disappointed the Indian car enthusiast and has always come up with exciting car launches suiting the Indian requirements.

However, what I fail to understand is that why drag on to the fascination with the 'i' name when Hyundai could've branded each of its gems under exciting name tags other than in some boring arithmetic fashion i.e. i-10,20,30,40...

An i10 owner is bound to feel left out if the company keeps rolling out variants which make their purchase sound out of date.

I hope Hyundai, the second largest car manufacturer of India pays attention to this observation and no other car maker follows suit.

Name is the Game That Ought To have Been Set Right Here...

{Just a Thought Folks, Hope To Get Some Endorsements On This}

P.S.==> I am Sure the upcoming i-30 is another impressive addition to the portfolio of HMIL. It's Only The Name That Seems a Misfit Here.

Tuesday, July 14, 2009

Honda Jazz 2009

One Life, Why So Serious?

June 10 witnessed the entry of another stylish entry into the small car space called 'Honda Jazz'. The Euro-4 compliant Jazz is one Winner of a car from Honda Siel Cars India Limited (HSCI).

True to the catchy tagline: "One Life, Why So Serious", why be serious and enter the price debate that has revolved around the launch of the Honda Jazz.

Honda Jazz is definitely a value-for-money buy and a smart car equipped especially for city roads with hosts of features including the 'Magic Seats'
(Rear foldable seats for added space).

With a powerful 1.2 litre i-Vtec Engine Honda Jazz has already had a good response from the Indian car buyer. The Jazz is priced between 6.98 lakh INR to 7.33 lakh INR and boasts of all the state of the art features which are common to cars of this segment.

So what are you waiting for? Go get Jazzedddd ... :-)

Friday, July 3, 2009

2009 Ferrari California

A mere glance at the beautifully designed 2009 Ferrari California is set to make your heart go racing with excitement.

The 2-door Ferrari California is one of the best sports car to have come out of the Ferrari drawing board. Ferrari California is larger than the Ferrari 430 in terms of space from the interiors. Donato Coco, the chief designer at Ferrari and main person responsible for rollout of the Ferrari California has done a wonderful job with this new machine.

Striking Features:

  • 2-door retractable hardtop

  • Top Speed of 310 kmph

  • 453 horsepower DOHC V8 Engine

  • 0-100 km/ in flat 4 seconds

  • Engine start button mounted on the steering wheel

  • Carbon ceramic brakes

Approximately $ 200,000

Ferrari experience is definitely not to be missed and for people who can afford this beautiful luxury should go for it right away and for others they can just go awe in admiration when one passes them by ;-)

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