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Sunday, July 26, 2009

Hyundai i30 ~ What's In a Name?

What's In a Name?


I'd say: A Brand Name is what makes or breaks it when it comes to the launch of any New Product. It is the 'X' Factor. The product in question here is the soon to be launched Hyundai i30 car in India.

Close on the heels of the immense success of Hyundai i10 and Hyundai i20 in India, the Hyundai i30 is sure to be better and more promising than its earlier siblings. Hyundai Motor India Limited (HMIL) has rarely disappointed the Indian car enthusiast and has always come up with exciting car launches suiting the Indian requirements.

However, what I fail to understand is that why drag on to the fascination with the 'i' name when Hyundai could've branded each of its gems under exciting name tags other than in some boring arithmetic fashion i.e. i-10,20,30,40...

An i10 owner is bound to feel left out if the company keeps rolling out variants which make their purchase sound out of date.

I hope Hyundai, the second largest car manufacturer of India pays attention to this observation and no other car maker follows suit.

Name is the Game That Ought To have Been Set Right Here...

{Just a Thought Folks, Hope To Get Some Endorsements On This}

P.S.==> I am Sure the upcoming i-30 is another impressive addition to the portfolio of HMIL. It's Only The Name That Seems a Misfit Here.

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