'Nano' - The dream project of India has finally made it on the launching board with a gala release in Mumbai on 23rd March. The bookings will now start shortly and the initial 100,000 lucky consumers (Chosen by a draw of lots) will be secured against any future rise in input prices and will be delivered their dream machine at the price quoted on the launch date.
Tata Nano was a vision that Ratan Tata carried out till the execution stage despite all the road blocks like the dead lock over Singur project. He is a true visionary leader of India Inc. and has made India proud with the Launch of Tata Nano.
We are yet to see if Tata Nano lives up to all the hype and free marketing that it has able to attract with this launch. This surely has to be one unique campaign even in the history of new product campaigns, it was marketing NANO style by the Tata Group.
Best example of Viral Advertising.
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1 comment:
Although there is a huge media hype about tata nano being the perfect car.. it does come with a lot of glitches.. guess we have to wait and watch till it is out on the roads..
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