BMW to launch Mini in India at starting price of Rs 25 lakh. At a time car sales are sliding, luxury car maker BMW Cars is set to launch the British marque Mini in India at a starting price of Rs 25 lakh. The German car maker will start importing the iconic small car within the next two months and open two flagship dealerships, in Delhi and Mumbai. BMW will bring in the entire range of the Mini - comprising its popular variants Cooper, Countryman, Club door and the Cabrio. The top-end Club man is likely to cost around Rs 30 lakh and come with a complete sports package and accessories.
The Mini is among the original British cars that heralded a new era in motoring in the 1960s, with its space-saving front wheel-drive layout. Its smooth and sporty retro design has influenced a generation of car makers ever since. The best-selling Suzuki Swift, for instance, carries forward the same design philosophy. But the original Mini continues to sell in large numbers. Clocking more than 2.34 lakh units a year worldwide, it sells the highest in the US, followed by Britain, Germany and Japan.
"The Mini comes to India finally after years of hectic feasibility and surveys," BMW India President Andreas Schaaf told ET, adding the company will showcase the car in the Auto Expo in January 2012.
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